NAHB Study Identifies Top 10 Features for Upscale Homes

A recent NAHB article reports on the top features for an upscale new home.  The article is based on a statistical analysis of a long list of (approximately 120) features that home buyers rated on a consistent scale in the survey for What Home Buyers Really Want.   The features spanned many aspects of the home, including windows, doors, kitchens, baths, specialty rooms, decorative features, accessibility, energy savings, and type of development in which it’s located.

From this list, the statistical analysis grouped together a number of features that tended to be luxury or upscale items—which was evident from the nature of the items, as well as the way buyer preferences varied depending on the price they pay for their homes.

For example, 42 percent of buyers expecting to pay at least $500,000 rated the top item on the list—a warming drawer in the kitchen—essential or desirable, compared to only 15 percent of buyers expecting to pay under $150,000.  At the other end of the preference scale, only 14 percent of the $500,000-plus buyers say they do not want (are unlikely to buy a home with) a warming drawer.

Warming Drawer Preferences

After the warming drawer, the rest if the top 10 list is as follows:

2. Two story family room

3. Kitchen with a Wine cooler

4. An Outdoor kitchen

5. Two story entry foyer

6. An Elevator

7. A Wet bar

8. An Exercise room

9. Home in golf course community

10. A Game room

These are not features in strong demand by all home buyers, but luxury features usually appropriate in upscale homes, and usually inappropriate at the more affordable end of the price spectrum.  See the full article for a discussion of each of these features and the methodology used to identify them.

12 Responses to NAHB Study Identifies Top 10 Features for Upscale Homes

  1. […] summarizing them and sometimes elaborating. This article is an elaboration on a recent NAHB article that lists the ten most desirable features in new upscale homes. The study provided homebuyers with a long list of approximately 120 home features that included […]

  2. Richard J. D'Angelo says:

    Very interesting. I elaborated a little in my editorial based on this data: http://craftprocontracting.com/blog/top-ten-housing-features-desired-in-luxury-home/

    • Robert Dietz says:

      Thanks. Nice article.

      • Richard J. D'Angelo says:

        Thanks Mr. Dietz – hoped you liked it – means alot coming from you. I’m a big fan of this blog; I always look forward to new articles arriving in my inbox.

  3. […] an eye toward home buyer preferences, NAHB also recently published a study identifying the top features that buyers of upscale homes seek. Among these features are kitchens with a warming drawer and wine cooler, two-story family rooms […]

  4. […] or above $500,000.  After analyzing national data on over 120 home features, the NAHB released the list of the ten most desirable features.  The list is as […]

  5. […] an eye toward home buyer preferences, NAHB also recently published a study identifying the top features that buyers of upscale homes seek. Among these features are kitchens with a warming drawer and wine cooler, two-story family rooms […]

  6. […] an eye toward home buyer preferences, NAHB also recently published a study identifying the top features that buyers of upscale homes seek. Among these features are kitchens with a warming drawer and wine cooler, two-story family rooms […]

  7. […] might want to take a look at some of the features that upscale homebuyers are currently seeking.  In a study released this summer, the NAHB reported what features ranked high on upscale homebuyers wish lists.  Given a choice of […]

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