What Do Home Buyers Really Want?

Many in the housing industry are wondering not only what today’s home buyers really want, but also what they are ready to leave behind in light of current economic realities.  A new study recently released by NAHB, What Home Buyers Really Want, was designed to answer these questions, and more specifically, to provide the most current and accurate information on buyer preferences so that NAHB members can deliver the home (and community) that today’s buyers want and are willing to pay for.

So what do home buyers really want? The first answer is energy efficiency. Four of the top most wanted[1] features involve saving energy:  94% of home buyers want energy-star rated appliances, 91% want an energy-star rating for the whole home, 89% want energy-star rated windows, and 88% want ceiling fans (Figure 1).

Figure1

The second message buyers are sending is they want help keeping their home organized.  The laundry room is wanted by 93% of buyers; in fact, 57% consider it essential and would be unlikely to buy a home without it.  This shows that most buyers want to keep the dirty laundry contained in a room and away from plain view.  Moreover, nine out of ten buyers want a linen closet in the bathroom to help keep towels and toiletries organized.  Space in the garage to store bikes, sports equipment, or gardening tools also ranks high on the buyers’ wish list: 86% want it.  And a walk-in pantry in the kitchen is something most buyers care a lot about as well (85%).

What features should builders be careful about including in a typical new home? First and foremost, an elevator.  Seventy percent of buyers reject it, meaning they would be unlikely to buy a home that included it.  Interestingly, four of the next five most unwanted features are not about the home itself, but about the community.  For example, 66% of buyers do not want to live in a golf course community, 56% reject the idea of living in a high density community, 48% do not want a gated community, and 44% would not buy a home in a mixed use community (Figure 2).

Figure2

More than half of all buyers also discard the option of having only a shower stall in the master bathroom with no tub (51%), and many are saying ‘no’ to two-story spaces as well.  About 43% of buyers do not want a two-story family room and 38% feel the same way about a two-story entry foyer.  Many buyers now consider these large, open spaces as energy-inefficient – the last thing they want for their homes.  A complete outdoor kitchen is not an important priority to many buyers either, as 31% flat out discard the possibility of washing dishes, cooking, and keeping food refrigerated outdoors.  For most buyers (62%), an outdoor grill will suffice.


[1] The survey asked buyers to rate over 120 features as either essential, desirable, indifferent, or do not want.  The total share “wanting” a feature is calculated by adding the share who rate it essential plus the share who rate it desirable.

Advertisements

36 Responses to What Do Home Buyers Really Want?

  1. M/I Homes says:

    Reblogged this on My Home – A Blog from M/I Homes and commented:
    Interesting study from NAHB!

  2. […] What do home buyers really want? (eyeonhousing.wordpress.com) […]

  3. […] subject of a recent episode of Housing Now TV. As a helpful entry on this in NAHB’s Eye on Housing blog explains, today’s buyers seem to be more focused on practical vs. luxurious amenities in […]

  4. […] This is an interesting article released by the NAHB about that survey, so you don’t have to pay $150 to get some useful information. […]

  5. mcnaughtonhomespa says:

    Reblogged this on McNaughton Homes.

  6. […] NAHB analysis examined trends in the housing sector. The recent NAHB survey What Home Buyers Really Want finds that energy efficiency and home organization features top the list. Survey data also suggest […]

  7. Interesting post! We just featured you in our blog over at http://www.RealtyExecsBlog.com.

  8. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  9. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  10. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  11. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  12. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  13. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  14. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  15. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  16. Greg Magnus says:

    I’m not surprised energy efficiency is high on the list. We recently built an energy efficient addition to our home. After evaluating the true costs, I don’t believe it was any more expensive than a traditionally built structure. It was my experience that many of the builders didn’t realize how cost-effective energy efficiency is when it is planned from the beginning of the project and managed by someone knowledgeable.

  17. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  18. […] 94 percent of homebuyers want energy-star rated appliances according to the most recent National Association of Home Builder’s survey of homebuyer preferences. Another 91 percent sought an overall energy-star rating for the home, and almost 90 percent wanted […]

  19. Great article. I think that homes with bottle green fixtures will soon not only be an simply and added amenity for home buyers, but the standard for new construction and renovations.

  20. […] a recent study released by National Association of Home Builders, "What Home Buyers Really Want", the number 1 feature that buyers are looking for is […]

  21. […] other words, energy efficient homes have never been more in demand than they are today. The reasons why are fairly […]

  22. […] previously believed. A new survey from the National Association of Home Builders (NAHB) finds that energy efficiency is at the top of buyers' lists when shopping for a new […]

  23. […] such as programmable thermostats, insulating the house and caulking the exterior are all at the top of home buyer’s lists.  Not only that, these updates can also save you money […]

  24. […] the top features homebuyers are seeking in a home is energy-efficiency. In fact, in a 2012 NAHB study of homebuyer preferences, energy-efficiency elements ranked as top items sought in a […]

  25. […] the top features homebuyers are seeking in a home is energy-efficiency. In fact, in a 2012 NAHB study of homebuyer preferences, energy-efficiency elements ranked as top items sought in a […]

  26. […] the top features homebuyers are seeking in a home is energy-efficiency. In fact, in a 2012 NAHB study of homebuyer preferences, energy-efficiency elements ranked as top items sought in a […]

  27. […] conducted by the National Association of Home Builders, 89 percent of homeowners would like to own Energy Star certified windows. While windows are a great step toward increasing the energy efficiency of your home, you […]

  28. […] the energy efficiency of your home is a very popular trend in homeowners. A recent study by the National Association of Home Builders found that one of the most important things to home buyers are energy efficient products.  And […]

  29. […] features are #1 on home buyers most wanted list. According to a study by The National Association of Home Builders (NABH), 89% of home buyers want Energy-Star rated windows. Not ready to make the investment? A DIY […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: