Number 1 Reason to Remodel: Simple Desire for New Amenities

May 7, 2014

According to remodelers who answered special questions on NAHB’s Remodeling Market Index (RMI) survey for the 1st quarter of 2014, a simple “desire for better/newer amenities” ranked as the number one reason customers choose to remodel their homes. On a scale of 1 to 5 (where 1 indicates never or almost never, and 5 is very often), the average remodeler’s response was 4.3.

“Desire for better/newer amenities” edged out the second place “need to repair/replace old components” by one tenth of a point. These traditional market drivers were the only reasons to remodel with an average rating above 4.0. Another fairly traditional reason, “desire/need for more space” came in third at 3.7.

Reasons to remodel that are of special interest to particular stakeholders—like aging in place and energy efficiency—were further down the list, with average responses near the 3.0 center of the scale. Relatively low average ratings for increasing the home’s investment value or preparing it for a sale continue to support the idea that owners are more likely to remodel for themselves than for future owners. Getting a property ready for a distressed sale scored a particularly low 1.3 (very near the minimum possible 1.0).Remodeling Reasons 2013At the margin, of course, less common reasons to remodel can still fuel an increase in activity if they are on the rise. However, this is only the second time we’ve asked the “reasons to remodel” question on the RMI survey (the first being in the first quarter of 2012), and most of the answers on average changed very little in the intervening two years. Indeed, the average rating for 9 of the 12 categories changed by one tenth of a point or less.

One exception was an increase from 2.8 to 3.0 in the “desire to be able to age in place,” something many observers were probably expecting given the aging population. “Desire/need for more space” also increased two tenths of a point. “Desire for better/newer amenities” posted the largest gain, going from 4.0 to 4.3. A rise in remodeling projects motivated by desire for more space or better amenities is consistent with the general housing market recovery that many experts expect to continue.

This is the second item we’ve posted in May in recognition of National Home Remodeling Month. The first was on the most common types of remodeling projects.

Uneven Aging

September 27, 2013

One in every eight Americans is now over the age of 65. The senior population (65 and older), is estimated by the Census to be 40.3 million in 2010, increased 15.1% from 2000. By 2030, the Department of Health and Human Services forecasts that there will be 72.1 million seniors representing 19.3% of the total population. The aging of the American population represents unique challenges and opportunities for the housing industry as this segment of the population makes housing choices based on longer life expectancy.

Although all 50 states, with the exception of Rhode Island, experienced growth in the senior population from 2000 to 2010, the growth rate and the percent of population 65 years and older is not the same across all states. The uneven aging of America is largely attributed to the increased social and financial cost of moving as one gets older.


In a relevant study, the differences in the growth rate by states for the population above and below the age of 45 are examined. The author finds that in 28 states the population below age 45 declined from 2000 to 2010 while at the same time the population above age 45 increased. The study provides a direct link between geographic mobility and observed differences in senior growth rates and percent of total population by state.

For example, in Pennsylvania from 2000 to 2010, the population under 45 decreased by 5% as many left to state to pursue economic opportunities elsewhere. However, the population over 45 increased by 16% as many residents decided to “age-in-place.” This pattern of migration made it possible for Pennsylvania to maintain the fourth highest share of its population 65 and older while experiencing the smallest growth rate in the senior population.


Source: The Uneven Aging and “Younging” of America – William H. Frey

In Texas from 2000 to 2010, on the other hand, the population under 45 increased by 13% as many migrated to the state to purse better economic opportunities. Migration coupled with an above average birth rate made it possible for Texas to maintain the third lowest share of its population 65 and older while still experiencing a significant growth in the senior population of 26.1%. The significant growth rate was largely the result of the internal aging of the population, however Texas is also ranked in the top ten as a retirement destination based on low cost of living, modest taxes, and nice weather.


Source: The Uneven Aging and “Younging” of America – William H. Frey

Households headed by seniors are predominantly owned. According the Census Bureau’s 2011 Current Population Survey, among households headed by seniors, 81% were owners and 19% were renters. Although this figure has been relatively consistent over the last decade, longer life expectancy will force many seniors to make housing choices to better serve their needs. These choices may include smaller housing to account for empty nesting, multigenerational housing, remodeling to “age-in-place,” and when necessary assisted living. The extent of the increase in demand for these housing solutions will vary by state and shape builder business strategies in the years ahead.